Independent research to help you understand the companies you shop with.
Paula's Choice is a skincare company that sells directly through its website. It says its skincare is available locally in more than 25 countries; visitors to the US site from listed local-site countries cannot order from that US site.
e.l.f. Cosmetics sells makeup, skincare, hair products and beauty tools through its own online store. The brand describes its products as vegan and cruelty-free. Orders can have different sellers or checkout terms depending on the delivery location.
Pacifica Beauty sells skincare, haircare, fragrance, body care and makeup through its own online shop. The brand also offers recurring product subscriptions. Pacifica says its products are 100% vegan and cruelty-free.
The Ordinary is a skincare brand owned through DECIEM, which became part of The Estée Lauder Companies in 2024. It sells serums, cleansers, moisturizers, makeup and hair treatments through its own website and other retailers.
Dieux is a skincare brand that sells moisturizers, serums, cleansers and reusable eye masks through its website. It also lists selected retail partners. The company says it shares formula, packaging, labor, payment-processing and shipping costs on product pages.
Glossier is a beauty brand founded in 2014 after the Into The Gloss beauty website and community. It sells skincare, makeup, body care and fragrance through its website, shops and selected retail partners.
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