Brand ownership
The Ordinary is part of DECIEM, acquired by Estée Lauder Companies in 2024.
The Estée Lauder Companies Completes Acquisition of DECIEM, The Estée Lauder Companies, 2026-09-18: https://www.elcompanies.com/en/news-and-media/newsroom/press-releases/2024/06-03-2024-114511824.