Reviews have always been one of the most powerful signs of reliability in the digital world, a real testimony can determine a consumer's choice as much as a competitive price or fast shipping, precisely for this reason, Welo has introduced a new review format that allows users to attach real photos and videos, improving the quality of feedback and strengthening trust between companies and customers.
This functionality has been designed to give businesses a more authentic way of demonstrating their credibility and consumers a clearer experience when they evaluate a company, is a further step in Welo's journey to make the web a more secure, transparent and verifiable place.
The difference between a textual review and a review with an attachment is immediately perceptible, an authentic photo or video, recorded by a real customer adds a level of confirmation that goes beyond the simple story, visual content makes it clearer what was purchased, what it really looks like and what experience the user had.
This additional transparency positively influences both the perception of reliability and the purchase decision, many studies confirm that reviews with multimedia content Increase conversions by up to 30%, reduce uncertainty and enhance the perception of security.
The new reviews with photos and videos on Welo are completely optional, under no circumstances are they mandatory and users can continue to send textual reviews as always or choose to attach a photo or a short video if they consider it useful.
This choice is intentional: our goal is to promote the naturalness of the feedback and maximum authenticity, only when a customer considers it really relevant to show something, he can do it in a convenient way directly from the page dedicated to the review.
Every review submitted, whether text, photographic or video, is subject to the Welo control and moderation system. Our internal process is designed to ensure that only content that is authentic and complies with our guidelines is made public.
Through technical controls, manual evaluations and behavioral checks, Welo prevents the publication of false, irrelevant or manipulative reviews, this protects both consumers and businesses by maintaining a reliable environment for both parties.
The entire system can be explored by visiting the Welo Page dedicated to each company, an example through our Welo Page
Every certified brand gets a dedicated page, which becomes a real public reference point to demonstrate transparency and commitment to security.
The introduction of multimedia reviews represents a concrete opportunity for companies that want to stand out in the market, today consumers want to verify everything: reviews, documents, return policies, payment methods and online presence.
Offering them a more complete and verifiable flow of testimonials means increasing the perception of seriousness and reducing the perceived risk.
For certified brands with Welo Badge, reviews with photos and videos become an element that further reinforces your reliability, having a verified badge allows you to build a solid and measurable ecosystem of trust.
Companies already certified by Welo Badge do not have to do anything, the function is already active and supported by the system, the reviews are automatically shown on their Welo Page.
For companies that want to start the certification process now, you can apply through the dedicated page: Apply now
Once the verification has been completed and the badge has been obtained, the publication of the reviews with photos and videos will be available immediately, together with all the other features of the platform.
We firmly believe that trust is the decisive factor for the success of online businesses and for consumer safety.
Every new feature, from security badges, widgets to technical analysis, is designed to help communicate in a transparent way and offer users clear and reliable tools to navigate thousands of brands.
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