Welo reviews every business with an independent verification process, guided by security, legal, and compliance experts.
Welo only accepts companies that demonstrate a real commitment to security, transparency, and respect for consumers. Applications are always open, but only the strongest companies are selected in our periodic verification batches and can obtain the Welo Badge.
Every request is analyzed by an internal team of legal and technical experts: no decision is automated, the process combines technical controls, legal audits and reputational analysis to identify companies that operate with seriousness and responsibility. Only those who pass all the phases get the Welo Badge Certification.
Our approach is totally independent: Welo does not accept sponsorships or compensation that could influence the result of the evaluations.
Security is at the heart of the process, each application undergoes an in-depth analysis of computer systems, payment protocols and the management of sensitive data.
We verify the presence of updated SSL certificates, secure payment gateways, anti-fraud systems and adequate levels of encryption and if vulnerabilities emerge, our team provides a detailed report with the critical areas to improve: because for us security is not a technical requirement, but the basis of digital trust.
At the same time, our data protection experts evaluate how the company treats customer information, from collection to archiving to its elimination, we analyze the clarity of the privacy policy, respect for consent and the management of cookies and third parties.
A company that manages data properly demonstrates a true culture of responsibility.
After technical, legal and reputational analyses, the application goes to Compliance Team, composed of experts in digital law, IT security and risk management, the team reviews the results independently and whether the company meets the criteria required for certification.
Companies that pass the selection receive their Welo Page, with the results of the analysis and the official code of Welo Badge to be integrated into the site as a recognized symbol of reliability.
Those who do not meet the standards receive a detailed report with indications on what to improve and can apply again in the next batch, Welo's goal is not to exclude but to help each company become more secure, transparent and reliable.
Obtaining the Welo certification means joining a small group of companies that share concrete values: legality, respect and trust.
The Welo Badge it is not just a recognition: it is a tangible proof of commitment to its customers, a sign that strengthens reputation and increases trust during the purchase.
We make the web a safer place
