Welo is the new standard of trust, an independent certification.
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To earn the Welo Badge, we apply the Welo Trust Standard (WTS) v2.4. We review only what truly affects trust.
Read the StandardsWe verify that the activity really exists, is contactable and that the main information is consistent: We verify that the activity really exists and that the main information is correct:
Brand name and presence
Domain ownership and control
Contact details and working support channel
Consistency of information between pages
Objective: demonstrate accountability and reduce the risk of impersonation.
Let's evaluate security with a view to trust (it's not a penetration test) and look for obvious technical red flags:
HTTPS/valid SSL certificate
Domain protection and basic configurations
Essential security best practices
Absence of critical signals or suspicious patterns
Objective: make the user understand that they are browsing in a protected environment.
We don't provide legal advice, but we check that the rules are clear, accessible and consistent with the checkout:
Terms and conditions
Privacy policy and cookie policy
Refunds, returns and cancellations (including subscriptions)
Clear and accessible business data
Objective: avoid surprises and make the conditions readable.
We evaluate practical signs that impact trust at the time of purchase or registration:
Clarity of prices, fees and renewals
Billing and cancellation transparency
Presence of recognized payment methods
Visible dispute management and support
Objective: reduce user fear and increase their confidence in completing a purchase or request.
Welo Badge
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