Access is reserved for those who pass the verification phase.
Over 100+ Verified Businesses Use Welo Badge
Behind every badge is a company committed to transparency, security, and trust.
Submit your company information: the Welo team will analyze data, security, and compliance to start the verification process.
If your company passes the checks, you will receive the official Welo Badge and your dedicated Welo Page, with all the details and analysis.
Embed the badge on your site to demonstrate reliability, increase conversions and strengthen your brand reputation.
With Welo Badge, your business proves security and transparency. The result?
MORE THAN
250% increase in customer trust towards the brand after implementing Welo Badge, with a direct impact on sales and reputation.
LESS
34% reduction in support requests thanks to clearer and more transparent information, improving customer experience and freeing up internal resources.
REDUCTION OF
41% decrease in abandonment rate during the purchase process, boosting retention and completed orders.
To obtain the Welo Badge, we apply the Welo Trust Standard (WTS) v2.4. It's not an invasive audit: we only verify what really affects trust.
We verify that the activity really exists, is contactable and that the main information is consistent: We verify that the activity really exists and that the main information is correct:
Brand name and presence
Domain ownership and control
Contact details and working support channel
Consistency of information between pages
Objective: demonstrate accountability and reduce the risk of impersonation.
Let's evaluate security with a view to trust (it's not a penetration test) and look for obvious technical red flags:
HTTPS/valid SSL certificate
Domain protection and basic configurations
Essential security best practices
Absence of critical signals or suspicious patterns
Objective: make the user understand that they are browsing in a protected environment.
We don't provide legal advice, but we check that the rules are clear, accessible and consistent with the checkout:
Terms and conditions
Privacy policy and cookie policy
Refunds, returns and cancellations (including subscriptions)
Clear and accessible business data
Objective: avoid surprises and make the conditions readable.
We evaluate practical signs that impact trust at the time of purchase or registration:
Clarity of prices, fees and renewals
Billing and cancellation transparency
Presence of recognized payment methods
Visible dispute management and support
Objective: reduce user fear and increase their confidence in completing a purchase or request.
Show only real feedback from your customers, reviews may include photos and videos when available, and every submission is verified by our anti-manipulation system, invite your customers in just a few clicks with automated emails sent from dedicated IPs, optimized for maximum deliverability.
Businesses with an active Welo certification can use these official badge formats.
Just one click to access everything: verified analysis, real reviews, updated policies, secure payments, and operational transparency.
Welobadge.com / your businessThe badge is always visible in key areas of the site. With one click, the user opens your Welo Page: a public and independent profile summarizing legal identity, payment security, return and privacy policies. It’s the “ID card” that reduces doubts and friction in the purchase process.
We show essential documents (Company registration, T&C, Privacy), supported payment methods, and checks on security and compliance. Sections are easy to read and updated: users see “who you are,” how you handle data, how you process orders and refunds, and whether you meet required standards.
The presence of the badge and Welo Page reduces pre-checkout uncertainty. Reliability indicators, payment gateway checks, and clear policies reassure the user, leading to faster purchases and fewer support requests.
We collect authentic, moderated feedback, customers can attach photos and videos, but it’s optional: every review is verified and, when possible linked to real orders, this builds a trustworthy and ever-growing layer of social proof, helping attract new customers and improve internal processes.
Every major change (policies, payment methods, certifications) is tracked and made accessible. Users always find the latest version, avoiding confusion and disputes. Ongoing transparency strengthens brand trust.
With all information in one independent page, doubts are resolved in seconds: fewer external searches, fewer cart abandonments, and fewer support tickets. The result: higher conversions and a smoother customer experience.
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Trust isn’t marketing: it’s clarity, proof, and accountability. Welo puts all of this into a simple, measurable, and visible format.
Apply to Welo Badge ›For the first time, we understood how important it is to have a page that captures the essence of our company.
We make the web a safer place
