Welo was born with a simple but ambitious goal: connecting truly trustworthy businesses with consumers who want to feel safe when buying online.
“I realized how difficult it is today to distinguish a serious brand from a non-transparent one, the solution? Well”
Daniel Taddei, daniel@welobadge.com
Founder & CEO of Welo
Welo was created to create a new standard of trust on the web. In 2024, we decided to build a system that allows anyone to understand if a company is really reliable, in a simple, objective and public way. We don't just give opinions: we analyze data, certifications and behaviors to help people make safer choices and companies to demonstrate that they deserve trust.
We are a team of 5 people. We have no investors, funds, or outside pressure. Welo is self-funded and backed only by customers who believe in what we do. This allows us to move freely, maintain control and make transparent choices, oriented only to what is right for those who use us.
Every function, every improvement, every decision starts from a question: ”Is it really useful for those who use us?” We offer quick support, listen to every report and update the platform continuously. Those who choose us today are not a user: they are part of a system that we want to change together.
We are small, but we work with the precision and ambition of a much larger system. We build, test, certify every day. We don't do empty marketing: we do checks, analyses and tools that are really needed.
Everyone talks about trust. We make it concrete. Every Welo badge, every certified page, every report is created for this reason: prove what others only suggest. For us, transparency is a fact. Not a claim.
We don't have any secrets. We share what we build, the reasons why we do it and where we are going. Because transparency starts with those who demand it from others.
We are proud of what we are building. And we hope you want to be a part of it too.
The Welo 🔐 Team