When you see a Welo Badge Checkmark on a site, it means that the company has passed an independent verification process based on security, transparency and consumer protection. Welo analyzes each business with a structured method that combines technical controls, legal compliance and reputational signals, the check is designed to be immediate for customers and concrete for companies.
The Blue checkmark is awarded to companies that comply with Welo standards on security, transparency and consumer protection, confirms that the main trust indicators have been verified, such as site security practices, clarity of legal pages, responsible data management, and consistency of online presence, the Blue Check represents the most common level of certification and defines a solid base of reliability for customers.
The Spunta Gold represents the highest level of reliability according to Welo standards, is reserved for very few selected companies, it is not purchasable, and is released only by Welo to the best companies that demonstrate consistency and solidity over time, Gold is deliberately rare because it must communicate a higher level of trust, each verification applies higher thresholds on all the areas analyzed, and only a limited number of companies are able to reach this level.
Welo examines companies with a multi-phase verification process, first security and payments are analyzed, evaluating encryption, checkout reliability, anti-fraud measures and risk surface, then data protection is evaluated, observing how customer information is collected, stored, shared and managed over time, in parallel, signs of compliance and transparency are checked, such as quality and clarity of terms, privacy policy, cookies and corporate identity, and finally reputational and consistent signals, useful for identify anomalies or intransparent behavior.
Trust loses value when it becomes a purchase, so the Spunta Gold is not a paid upgrade and is not obtained by choosing a higher plan, the Gold is an award awarded by Welo, this choice protects consumers and keeps the meaning of the certification credible over time.
Customers decide faster when trust is visible, a clear certification reduces uncertainty at the time of purchase, especially in the phases in which the user enters payment data or personal information, a Blue or Gold checkmark can reduce friction, increase the likelihood of completing the checkout, and strengthen the perception of the brand, because it communicates attention to security, transparency and customer protection.
The Blue Check confirms that a company complies with Welo standards on security, transparency and consumer protection, the Gold checkmark indicates the highest level of reliability according to Welo standards and remains rare by choice, if you want to learn more, you can explore the verification process and see examples of companies certified on Welo.
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