The way in which a user perceives the reliability of a brand changes radically the moment they see real reviews and independent verification. This is why Welo has introduced a new tool that combines simplicity, transparency and minimal design: the Welo Reviews Widget, a component that allows you to show reviews and the average rating in real time directly on your website.
The widget is designed for all companies that want to strengthen customer confidence at the most important point of the purchase process, integrating verified reputation evidence without changing the layout of their site. With a single piece of code, anyone can add a dynamic element of credibility to their interface, updated automatically and perfectly consistent with the brand's visual style.
The new widget stems from a clear request: to offer a more flexible solution than the traditional badge, dedicated to those who want to show only reputational data, such as the number of verified reviews and the average rating, without the visual presence of the graphic badge. It is the ideal choice for companies that focus on an essential design and want to insert elements of trust where they really are needed: next to the “Add to cart” buttons, in the contact forms, in the promotional landings or in the section dedicated to payment methods.
The widget immediately displays the number of verified reviews, the updated average rating and a direct link to Welo Official Page of the company. From there, each visitor can explore the complete analysis of the company, the checks carried out and the certified reviews, thus obtaining tangible confirmation of the brand's reliability.
Integrating the Welo Reviews Widget is extremely simple. It doesn't require login, API key or complex configurations: just copy and paste two lines of code into your site.
The widget is compatible with all major platforms, from Webflow unto Shopify, WordPress, Wix And any site HTML personalized. This universal compatibility allows every company to take advantage of its advantages without having to intervene on advanced code or internal systems.
The installation is completed in a few seconds, and automatically adapts to the site design, maintaining a neutral, modern and discreet graphic line. It is a solution designed to visually integrate with any style, enhancing the content without interfering with the user experience.
The technological heart is its automatic updating system. Every day, data is synchronized with Welo API, ensuring that the most recent reviews and ratings are displayed.
In this way, every new review approved on the Welo platform also automatically appears on the company's website, without the need for manual updates. The widget is entirely read-only, so it does not collect any data, does not set cookies and does not track. Everything happens in total security, in full respect of privacy and current legislation.
Showing reviews at key points on the site is one of the most effective ways to influence a brand's perception of reliability. With the Welo Reviews Widget, companies can position social proof at decisive moments in the buying journey:
near the 'Add to Cart' button, to reinforce security before converting;
in the “Why trust us” section, to communicate transparency and seriousness;
in the footer, next to the payment method logos, to consolidate the brand's credibility;
on advertising landing pages or contact forms, to reduce user hesitation.
Every position becomes a visual point of trust, capable of generating an immediate impact on visitor behavior.
Trust is not an abstract element, but a measurable metric. Numerous studies show that the presence of verified reviews and security badges increases the conversion rate, reduces the abandonment rate and improves the overall perception of the brand.
With the new Welo widget, these dynamics become accessible to every company, regardless of size or sector. A small visual element can translate into a big increase in trust and sales, especially when the user is about to take a key action.
The Welo Reviews Widget was developed with an approach Lightweight-First, to ensure fast charging and compatibility with every device. The code is optimized so as not to burden the page, maintaining high performance even on sites with heavy traffic.
Since it is not based on cookies or tracking scripts, it fully respects visitor privacy and GDPR directives, offering a transparent and risk-free integration.
Every Welo feature stems from a vision: making the web a safer and more reliable place. The new widget fits this mission perfectly, offering companies a way to demonstrate their reputation in a concrete and verifiable way.
It's not just about showing numbers, it's about communicating certified trust. The widget becomes a bridge between the brand and its customers, transforming transparency into a competitive advantage and reputation into a tool for growth.
In the digital landscape, where every click can determine a decision, trust has become the new currency. Welo continues to develop tools that allow companies to build it in an authentic and measurable way.
The Welo Reviews Widget represents a further step forward in this direction: a small detail that, integrated at the right point, can completely change the perception of a brand and the way in which customers choose to interact with it.
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