I Trust Badge they are digital symbols, usually placed at strategic points on a website (such as the homepage, the checkout or the footer), whose purpose is to communicate security and credibility to the user. These are not simple decorations: each badge represents a guarantee, a check carried out, a certification obtained.
A site that displays a trust badge communicates to the user that it has been verified by a third party, which has passed certain security standards, that protects personal data or that uses reliable payment methods. This helps to overcome the natural mistrust of those browsing for the first time on an unknown platform.
In the world of e-commerce and digital services, where the cart abandonment rate can exceed 70%, even a small symbol of trust can make a big difference. Several A/B tests show that adding a visible trust badge can lead to a increase in conversions by up to 30%, simply because it reduces the perceived sense of risk.
Unlike other generic or self-declared badges, the Welo Badge is based on real and unbiased analysis. Every company that wishes to obtain certification Welo undergoes a verification process that analyzes several fundamental aspects:
After passing the analysis, the company receives a personalized official badge, visible on the website, linked to a public verification page on Welo. This page shows in a transparent way the results of the analysis, the description of the company, the reputation and the certifications obtained.
In this way, every user who clicks on the badge can verify with their own eyes that the company is real, controlled and complies with the highest standards of security and transparency.
👉 You can see an example by visiting our Trust Center, that is, the badge.
The benefits of a trust badge aren't just theoretical. A lot of data shows that a visible and reliable badge impacts several key KPIs on a website. First, increase the time spent on the site and reduces the bounce rate, because users feel more secure and encouraged to explore.
Second, it improves the conversion rate, especially in the most delicate moments of the funnel such as payment or the request for personal data. Finally, a trust badge enhances the long-term brand reputation, increasing the chances that a user will return or leave a positive review.
In an increasingly competitive market, where every detail counts, the trust badge becomes a real thing differentiating element, especially for young or little-known companies that want to quickly gain the trust of their visitors.
The process for obtaining the Welo Badge it's simple but strict. It all starts with the verification request, where you can submit your domain and the necessary information.
The analysis is carried out by the Welo team in a manual and professional manner. Once approved, you'll receive:
The entire process is designed to be fast, affordable and reliable, and allows you to prove your worth without lengthy red tape or prohibitive costs.
Yes, even Google positioning can benefit indirectly from the presence of a trust badge. Not because Google reads the badge itself, but because everything that improves user experience, trust and conversions tends to reflect positively on SEO as well.
A safer site, with lower bounce rate, longer permanence and certified content, will also be awarded in the organic rankings. In addition, the Welo pages are indexed and can become an additional source of backlinks and visibility for the company.
At a time when every site may seem professional, but few really are, Trust Badges represent a concrete answer to every user's most important question: “Can I trust?”.
With Welo, the answer is yes, but not on the basis of promises, but thanks to a real, verifiable and transparent certification, supported by technical and legal analysis.
If you want to stand out, increase the trust of your customers and improve conversions, the right time to act is now.
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