When a user comes to a website for the first time, they do so with a cautious approach. He doesn't know who's behind it, he doesn't know if he can trust him, and before he even reads a review or compares prices, his brain looks for signs of reliability. In a matter of seconds, he makes a decision: to stay, to buy, or to abandon. The Welo Badge is designed to act precisely at that critical moment, transforming an anonymous site into a visibly secure, verified and credible reality.
It's not just about aesthetics. The Badge is connected to a real analysis and certification infrastructure, carried out by an independent team. The company is thoroughly examined, with clear parameters, and the result of this verification is made public through a dedicated page. The badge shows that that analysis has been completed, passed and certified.
Let's see, point by point, how to take advantage of this tool to improve the performance of any B2C-oriented business.
The onboarding process with Welo has been designed to be as simple as possible for the company and as thorough as possible for the end customer. We don't ask for technical reports, complex documents or special configurations. We only require some basic information:
Once this data has been received, the Welo team analyzes everything. Our verification includes checks on site security, the validity of certificates, the structure of legal pages, the presence of reliable payment methods, the use of cookies, compliance with international regulations (such as GDPR or ePrivacy), and other visible and invisible signs of transparency.
All checks are carried out independently. If a problem emerges, we don't discard the customer: we help him to meet the standards, clearly indicating what to improve. This support phase is one of Welo's distinctive traits. The goal is to bring each site to a higher quality and perceived reliability, even if it starts from an initial state that is not perfect.
When the site complies, it is officially certified. From that moment on, the company obtains access to a dedicated and verified page, customizable widgets, a monitoring dashboard and the Welo badge to be integrated wherever it wants.
Each certified activity receives a public page on welobadge.com, accessible by anyone and updated in real time. This page is the heart of the Welo system: it collects in a transparent way all the information that proves the reliability of the site.
The Welo Page includes:
Unlike a static badge, the Welo Page allows the user to freely explore the verification results. This reinforces transparency and generates real trust, because everything that is declared can be controlled.
The page can be customized according to the active plan, with logo, colors, visual cover, descriptions and direct links to the company's channels. It works like a sort of public business card that impartially certifies the value of your brand.
The Welo badge is not a single element, but a suite of widgets designed to adapt to every type of site, device and funnel.
You can choose between:
Alternatively, you can also use just a text or visual link to your Welo Page. For example:
There is no single right way to integrate the badge. Each site has different dynamics. For this reason, each customer receives the support of a Custom Success Manager who analyzes the structure of the site, studies user behavior and recommends the most effective strategy to position it in the right places.
A badge has no impact if it's not seen or perceived at the right time. The value of the Welo Badge grows when it is strategically placed at key points in the funnel.
For example:
Many customers also choose to insert a small badge or link in exit pop-ups, to try to recover undecided users. The positioning is flexible and can be tested over time to find the best combinations.
Our advice is to start from a visible but non-invasive configuration, and then analyze the data (clicks, conversions, permanence) to optimize.
Many people wonder if it is necessary to explain to users what the Welo Badge is. The answer is no. The badge is not information to be transmitted, it is a signal to be perceived.
Those who visit a site and see a badge that says “Verified by Welo” don't need to know the meaning in detail: they understand it. He sees that there has been an external check, that it is not a logo inserted at random, but a real system connected to a public page. If you want to learn more, you can click on it and see the verification with your own eyes.
Trying to explain this process too much within the site risks reducing the impact of the badge and shifting attention to an informational dynamic, rather than an experiential one.
Welo works best when left to speak for itself. The badge communicates professionalism, attention to safety, regulatory compliance. The visitor feels that they can be trusted, even if they don't know the brand. And that's what it takes to trigger the decision.
For the most curious customers, the Welo Page can always be reached with a click. That's where we answer every question, in a transparent, objective and verifiable way.
Every interaction with the badge is tracked. From the dashboard you can see:
This data, combined with that of your internal analytics, allows you to evaluate the real impact of trust on conversion. Many customers find that just showing the badge near the checkout reduces the abandonment rate.
In other cases, it's mobile traffic that reacts best. Or the homepage becomes a point of attraction. The key is to test. With the help of our team, you can activate A/B variants, change placement, change badge behavior, and see what works best.
The badge is not only useful within the site. It can also be used in:
Every time a user sees that badge or link to the Welo Page, you have one more opportunity to position yourself as a serious, verified, transparent company. This effect strengthens over time. It increases trust not only in the individual purchase, but in the brand in general.
With the arrival of Welo Search, a search engine dedicated only to certified companies, the badge also becomes a lever of organic visibility. You are no longer just one site among many, but a reality verified and selectable by those looking for reliability.
Trust is not declared. It proves itself. The Welo Badge is a tool created for this reason: to transform transparency into measurable value, and reliability into conversion.
You don't need to rewrite the site, you don't need developers. You only need a few minutes to send the data, and a team that takes care of everything. Analysis, verification, support, certification, customization. And once the badge is installed, every user who sees it will know that behind that site there is a real, regulated, verified activity.
The future of online sales is not the lowest price, but the highest trust.
With Welo, it's a visible trust.
We make the web a safer place
