Welo Certification · 2026

We help your business look more trusted.

Welo independently verifies your business. Give customers proof they can check before buying, with your Welo Badge, public Welo Page and Verified Reviews.

For selected ecommerce businesses. Completely free access.

See it in action
How Welo looks on a verified company. Example shown using SKIMS.
Welo trust preview
Welo works with companies including
The problem

A new customer sees risk before they see your quality.

Your store may be legitimate, secure and well run. But a first-time visitor cannot know that yet. When trust is unclear, hesitation grows, and the purchase becomes easier to abandon.

01 · Identity

“Is this a real business?”

02 · Safety

“Is it safe to buy here?”

03 · Experience

“What happens if something goes wrong?”

What is Welo?

Give customers proof, not just another claim.

Every business can say it is secure, transparent and trustworthy. Welo independently checks the business and gives customers proof they can verify for themselves.

Official Welo Badge

A visible, clickable certification badge customers can check directly from your website.

Public Welo Page

An independent public profile showing verification information about your business.

Verified Reviews

Collect customer reviews through Welo and display verified feedback instead of relying only on testimonials hosted by your own brand.

On-site widgets

Place Welo trust proof across important parts of your website while customers browse and decide.

Let customers verify for themselves

Instead of asking customers to trust what you say about your own business, let them verify it through Welo.

Why independent proof matters

Your website makes the claims.
Welo helps prove them.

Security claims, policies, testimonials and trust messages usually live on the same website asking the customer to make a purchase. Welo gives customers an independent place to check the business before they buy.

Welo trust preview
Independent proof

Customers can verify information outside the claims made by your own website.

Stronger first impression

Show that your business has gone through an independent verification process.

Clearer buying decision

Give new customers accessible trust information when they are deciding whether to buy.

Widgets & badges

Make independent trust proof visible while customers browse.

Real Welo widgets can place certification and verified information near the moments that matter. Example styles are shown below.

Welo Badge certified company widget
Badge

Welo Badge

Display your certification directly on your website and let customers open your verification information.

Welo inline trust indicators
Inline

Inline trust proof

Place Welo trust indicators near important sections and decision points.

Welo Verified Reviews widget
Reviews

Verified Reviews

Show customer feedback collected and presented through Welo.

Minimal white badge
Minimal

Minimal badge

Use a more subtle version of the Welo Badge where the design requires it.

Verified Reviews

Turn real feedback into visible proof.

Collect reviews through Welo and show them alongside your independent verification profile.

Collect customer reviews

Invite customers to share feedback through Welo.

Support richer feedback

Reviews may include photos and videos where available.

Display reviews through Welo

Give customers another independent source of information before buying.

Verified reviews preview
Welo Page demo

Everything they need to verify, in one place.

Clicking a Welo Badge can take customers to a public Welo Page where they can review verification information, company details and customer feedback.

Independent

The information is hosted through Welo, not only on the business website.

Easy to check

Customers can inspect the company profile before buying.

All in one place

Verification information, company details and reviews can be available from the same public profile.

Live example: SKIMS
Selected access

Selected ecommerce companies can currently access Welo completely free.

Apply through the standard Welo verification process. If approved, you can activate Welo with completely free access.

Apply for free verification
How it works

From application to verified trust proof.

Certification is available only to businesses that complete the application and meet Welo's verification requirements.

01

Apply

Create your account and complete the existing Welo business application.

02

Get verified

Welo reviews the business against its verification and Trust Standard requirements.

03

Go live

If approved, activate your Welo Badge, public Welo Page, Verified Reviews and available on-site widgets.

What Welo verifies

Independent checks behind the badge.

Welo reviews practical trust signals across the business, website, policies and customer experience before certification is issued.

Business identity

Welo reviews key information about the company and who is operating it.

Website security

Relevant website security and safety signals are checked.

Transparency

Policies, customer information and important business details are reviewed.

Payments and customer experience

Relevant payment, refund and customer experience signals are analyzed.

Included with Welo

Everything you need to make trust visible.

Approved businesses receive a complete trust system, not just an image badge.

Welo Certification

Independent certification issued only after the business passes Welo's verification process.

Welo Badge & widgets

Clickable trust proof you can place across important pages and customer decision points.

Public Welo Page

An independent profile where customers can review verification information and company details.

Verified Reviews

Customer feedback collected and displayed through Welo's review system.

FAQ

Practical answers.

Understand what this is, who it is for, and what happens next.

What is Welo?+
Welo independently verifies online businesses and gives approved companies visible trust proof customers can check, including the Welo Badge, public Welo Page and Verified Reviews.
Is Welo really free for selected companies?+
Yes. Companies selected through this initiative can receive completely free access to Welo. Certification still requires successfully completing the normal verification process.
Does applying guarantee certification?+
No. Every application is reviewed and Welo Certification is issued only to businesses that meet the required verification criteria.
What does my company receive if approved?+
Approved companies can receive Welo Certification, a public Welo Page, the Welo Badge, Verified Reviews and available on-site trust widgets.
What does Welo verify?+
Welo reviews areas including business identity, website security, transparency, policies, payments and other relevant trust signals.
Can customers verify my certification?+
Yes. Customers can interact with the Welo Badge and access public Welo information about the verified business.
Can we collect reviews through Welo?+
Yes. Approved companies can use Welo Verified Reviews and available review widgets to collect and display customer feedback.

If your business is already live and you want to look more credible online, this is the next step.

Apply now and let your website be reviewed. If it is a fit, you can move forward with the Welo Badge process and activate the visible elements customers actually notice.

Application required. Certification subject to Welo verification.