Not words, but deeds. Not promises, but documentation.
The Trust Center is a visible section within your Welo Page publish. It is designed to collect, in a simple and professional format, all the information that helps transmit trust and increase conversions. Activate it only once, update it when necessary, and it is always visible through the Welo Badge that you integrate on your site.
Let's see how it works, what it includes and why it's becoming a standard for every business that wants to grow online.
The Trust Center is divided into separate sections, each with a specific purpose. This makes it easy to consult, even for less experienced users.
1. Overview
The initial overview shows your company's key information: registered name, year of foundation, certification status, geographic location, and trust score. Here the user can immediately understand if they are in front of a verified and in good standing activity, without having to search for anything.
2. Certifications & Compliance
This section lists any certifications obtained by the company, both public and provided to Welo during verification. GDPR, ISO/IEC, ePrivacy, official registrations or external audits: everything that demonstrates compliance with current regulations is made visible and controlled.
Companies that have not yet obtained these certifications can still report the policies implemented, showing transparency and commitment.
3. Legal Documentation
This is one of the most consulted parts: direct links (or downloadable files) to the Terms and Conditions, Privacy Policy, Cookie Policy, GDPR information, and other mandatory legal documents. Welo verifies that the documents are real, up to date and consistent with what has been stated.
If a user has doubts about how their data is managed, they can immediately find an answer.
4. Company Information
Here are shown additional details such as a description of the activity, sector to which it belongs, official channels (site, social, email support), accepted payment methods and security measures adopted (e.g. encryption, 3DS, authentication). All of this information is collected directly by the Welo verification process and is updated periodically.
5. Business updates
A dynamic section, which allows companies to publish updates visible to users, such as changes of location, new standards adopted, changes to documents or improvements in security. Every update is tracked, dated, and verified.
It is a way to show that the company is active, evolving and attentive to its reputation.
6. Verified reviews
We integrate real reviews collected from reliable external sources (e.g. Trustpilot, Reviews.io, Google Reviews), with an indication of the platform of origin. No made-up reviews, no manipulation.
The Trust Center shows an updated average, with a direct link to the original source to ensure maximum transparency. Reviews collected with the Welo system (after verification of purchase) can also be shown.
Every information entered is validated by the Welo team before being published. In case of changes, you can update the contents independently from the dashboard, keeping your Trust Center always aligned with reality. This guarantees maximum transparency for users and full control for you.
Want to see exactly how each section works? We have created a demo page which allows you to explore all the features of the Trust Center, with real examples and previews:
👉 Discover all the features of the Trust Center
Integrating the Welo badge with direct access to the Trust Center dramatically reduces the abandonment rate by users seeking reassurance.
The data collected show an average increase of 20— 30% in conversions for companies that transparently display their policies and reviews. But the benefit goes beyond sales: the burden on customer support is reduced, the average time spent on the site increases and trust in the brand grows.
Once online, your Trust Center becomes a permanent resource for customers, partners and authorities.
If you are already a Welo certified company, you can upload documents and complete the required information for the Trust Center. Once published, you will receive the badge code to integrate on your site.
If, on the other hand, you are just registering, you can start here:
Within a few days you will have a verified page, publicly visible, and ready to make a difference.
The web is changing. The users are more attentive, the authorities are stricter, the competition is faster.
In this context, It's not enough to say that you're trustworthy: you have to prove it.
With the Welo Trust Center, you do it in a professional, verified and visible way. A badge on your site isn't just an aesthetic detail. It's a statement of intent.
Show who you are.
Do it with Welo.
We make the web a safer place
