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Artificial Intelligence has conquered a central role in daily activities. From the personalization of advertising content to the automatic management of customer relationships, AI is now an integral part of many of the websites we visit every day. However, this technological revolution is accompanied by growing alarm: How are our personal data processed? And most importantly, can we still trust it?
Protecting data from AI has become one of the most pressing challenges of the digital age. More and more users are asking legitimate questions about how their information is collected, processed and stored by platforms that use intelligent algorithms. The risks associated with non-transparent management are many: forced profiling, sale of data to third parties, unauthorized use to train AI models, privacy violations and, in the most serious cases, identity theft or sophisticated scams.
Most interactions between users and artificial intelligence take place invisibly. Algorithms analyze your clicks, pages visited, time spent on a product, browsing history. Unlike traditional technologies, AI is able to draw predictive conclusions, build detailed profiles and make automated decisions, often without you being fully aware of them.
This type of data collection, if managed with little transparency, can become highly invasive. Precisely for this reason, it is essential to know How to recognize a trustworthy site and what signs to look for to truly protect your privacy.
One of the most effective tools for evaluating the reliability of a site is the presence of a Trust Center. This is a section, often accessible from the footer or the main menu, that collects all the information on the company's security, privacy and compliance. Un Trust Center well-structured allows you to understand, in a clear and updated way, what practices the company adopts to protect your data and ethically manage the use of artificial intelligence.
You can see a concrete example by visiting the Trust Center by Welo, a platform specialized in online security certification. Here you will find detailed analyses, reference standards, protocols used and the technologies used to ensure transparency and respect for the user's digital rights.
In addition to declared transparency, it is essential that sites comply with international data protection regulations. The best known are the GDPR for Europe, the CCPA for California and standards ISO/IEC 27001 for information security. A site that doesn't provide clear references to its legal compliance is a sign of a lack of attention to privacy. On the contrary, a company that displays its certificates, updated policies and regulatory references demonstrates that it operates in a serious and controlled environment.
Verify that legal information is easily accessible and that it includes details on the use of artificial intelligence, data retention, and your rights as a user.
Another element that is often underestimated is the transparent statement on the use of AI. Any platform that uses algorithms to analyze behavior, offer recommendations, or automate processes should clearly indicate this in its documentation. If you don't find any reference to artificial intelligence, you may be faced with an attempt to hide the nature of the systems used.
Although often ignored, a website's legal documents are a treasure trove of information. Terms and conditions, privacy policy, cookie policy: reading at least the highlights of these texts allows you to find out if your data will be sold to third parties, if it will be used to train AI models or if you can request its cancellation at any time. Pay particular attention to the section dedicated to external suppliers and the transfer of data outside the European Union.
A site that informs you in a clear way, with understandable and accessible language, shows attention and respect for your privacy.
It's not always possible to figure out on your own if a site is trustworthy. This is why they exist independent tools that allow you to obtain an objective assessment. With Welo, for example, you can request a free private verification by simply inserting the link of the site you want to check. In less than 24 hours you will receive a complete report that analyzes:
This service is completely free, anonymous, and designed to protect all types of users, even those who are less experienced.
Trust can no longer be blind. Seemingly legitimate sites may hide questionable practices, invasive technologies, or undeclared AI systems. The good news is that you have the tools to defend yourself.
Always check for the presence of a Trust Center, check the regulatory compliance, read the legal documents and do not hesitate to request a free private verification with Welo when you have even a small doubt.
Defending your privacy is possible. Just start to verify, before trusting.
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